The IMS Act-Main Points
The
IMS Act-Main Points |
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No advertising of any breastfeeding substitutes (any product marketed or represented to replace breast milk), feeding bottles and teats. |
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No free samples or free or low cost supplies. |
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No promotion of products in or through healthcare facilities. |
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No contact between marketing personnel and mothers (including health professionals paid by the company to advise or teach). |
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No gifts or personal samples to health workers or their families. |
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Labels should be in appropriate language and have no words or pictures idealizing artificial feeding. |
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Only scientific and factual information to be given to health workers. |
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Governments should ensure that objective and consistent information is provided on infant and young child feeding. |
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All information on artificial infant feeding should clearly explain the benefits of breast feeding, warn of the costs and hazards associated with artificial feeding. |
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Unsuitable products, such a sweetened condensed milk, should not be promoted for babies.. |
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All products should be of a high quality and take account of the climatic and storage conditions of the country in which they are to be used. |
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Manufacturers and distributors should comply with the Code (and all subsequent WHA resolutions) independently of any government action to implement it. |
| Code Watch (International Code) | |
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